Picture this: A middle aged lady exits a mini van wearing a Moo Moo and those cheap, dime store flip flops that go “clack, clack, clack” with every step, heads into the local WalMart with an adult sized sippie cup–big enough to require a water boy–filled to the brim with ice cold, refreshing water!
You know you have seen this exact same thing…
But for some reason we all have to have that bottle of water, don’t we?
They say–I think it was the Surgeon General–that we MUST drink 64 ounces of water every day for optimum health. I can tell you this much, the last time I drank 64 ounces of water was when I needed to take a drug test at the doctor’s office. Other than that I am lucky to drink SIX ounces of water a day and I am pretty dang healthy.
Think about it:
Head to the local grocery store and you see an entire aisle dedicated to bottled water. It is is every shape and size package that you can think of. If you are not at the grocery you can by it at the 7-11, the Circle K, the AM-PM, and even a dedicated vending machine that sells it for over a buck.
What ever happened to water fountains or possibly turning on the hose on a summer day like we did when we were kids?
No way— we are all pansy a**es now and that hose may have germies on it!
Bottled water is now the SECOND largest beverage (in terms of sales) in the United States. Lagging only to soft-drinks.
In an economy where we can’t afford to buy Pampers for our kids why are we throwing our money away on a free resources? Wait a minute, let me correct myself–Pampers–that is a rant for another day…
Last year we bought 200 BILLION liters of bottled water, worldwide.
So when I see the lady heading into the WalMart I just want to grab her and scream, “Do you know that between the place you just left and where ever it is you are going there will be water!”
Heck, you might even be able to go in and ask for a glass of water for FREE.
Lady, you can make it! You will make it though your discount store extravaganza. This isn’t the desert. This isn’t even Phoenix.
You get into your fancy van with Sponge Bob on the DVD player blaring in the back seat and the kid isn’t even there. He’s at day care–I think you can make it without an Evian!
For all intents and purposes we are spending billions of dollars on a drink that doesn’t even have a taste. Water is water. It isn’t supposed to taste like anything. That’s why we invented Kool Aid.
I’ll drink water out of a hose– I’m saving my money for Stranahan’s.
Robert Forto | Team Ineka | Alaska Dog Works | Mushing Radio | Dog Works Radio | Denver Dog Works | Daily Post
Robert Forto is a musher training for his first Iditarod under the Team Ineka banner and the host of the popular radio shows, Mush! You Huskies and Dog Works Radio Shows