We’re proud to share that The Adventure Strategist is now a federally registered trademark.
This isn’t just a legal milestone. It’s a defining moment for how we name, protect, and scale the work we’ve been doing for years.
The Adventure Strategist trademark was officially registered on January 13, 2026, under Class 41 for business training and consulting services. From this point forward, you’ll see The Adventure Strategist used consistently across our coaching programs, leadership frameworks, and marketing.
Why We Trademarked The Adventure Strategist
Language matters. Frameworks matter.
The term “Adventure Strategist” wasn’t chosen lightly. It describes a very specific approach to leadership and coaching, one shaped by real-world decision-making under pressure, uncertainty, and consequence.
An Adventure Strategist is someone who:
Uses challenge, risk, and movement as tools for clarity
Treats leadership as something practiced, not theorized
Understands strategy as adaptive, not static
Knows that growth happens when plans meet reality
This work lives at the intersection of leadership, business strategy, and lived experience. Trademarking the name protects the integrity of that work and ensures clarity for the people we serve.
What This Means for Our Clients
Nothing changes about how we coach. Everything sharpens around how we describe it.
The Adventure Strategist will now be the umbrella identity for:
Our leadership coaching programs
Strategic planning intensives
Experiential leadership development
Founder and executive advisory work
Clients can trust that when they engage with an Adventure Strategist program, they are stepping into a clearly defined methodology, not a vague metaphor.
Who Stands Behind the Trademark
The trademark is held by First Paw Media LLC, the parent company supporting our education, publishing, and leadership ventures. The Adventure Strategist brand is delivered through Dreamchaser Leadership and its associated programs.
Looking Ahead
This trademark marks the beginning of a more intentional chapter.
You’ll see The Adventure Strategist referenced more clearly in our offerings, our language, and our positioning. That clarity helps clients understand what we do, why it works, and whether it’s right for them.
If you’ve ever wondered how adventure, leadership, and strategy truly fit together, this name is our answer.
You can learn more about the philosophy behind the title here:
https://www.dreamchaserleadership.org/leadership/what-is-an-adventure-strategist/
