A Watch That Tells Time on Mars (And Why That Makes Sense to Me)

A Watch That Tells Time on Mars (And Why That Makes Sense to Me)

If you know me at all, you know two things right away. I am always up for an adventure, and I am a fledgling watch nerd in the best possible way. If you’ve been following this blog, you’ve already read about my long relationship with my Rolex Explorer II, a watch I wore daily for more than […]

Chapter 2 Progress Update: Weather Doesn’t Care About Your Plan

Doctorate of Strategic Leadership program Robert Forto

Chapter two of Searching for Lost Mittens centers on a lesson I learned the hard way during the 2020 Serum Run Expedition: preparation matters, but it does not guarantee control. Thirteen of us spent nearly a year planning the expedition. We respected the history, the environment, and the risks. For the first several days on […]

The Adventure Strategist Is Officially Trademarked. Here’s Why That Matters.

The Adventure Strategist Is Officially Trademarked. Here’s Why That Matters.

We’re proud to share that The Adventure Strategist is now a federally registered trademark. This isn’t just a legal milestone. It’s a defining moment for how we name, protect, and scale the work we’ve been doing for years. The Adventure Strategist trademark was officially registered on January 13, 2026, under Class 41 for business training […]

The First Time Things Went Quiet

The Entrepreneur’s Journey Is the Hero’s Journey (And the Trail Is Talking Back)

Facebook LinkedIn X I’ve spent a lot of my life in motion. Behind teams of dogs on frozen trails. Building businesses. Leading organizations. Teaching, studying, producing, creating. Forward movement has always felt familiar, even comforting. In many ways, it was rewarded. Things that move are seen as successful. Things that pause are often questioned. The […]