Is a Registered Trademark a Depreciating Asset for a Small Business? Insights for Media Companies Like Mushing (Magazine)
Facebook LinkedIn X For small businesses, particularly in competitive industries like media, intellectual property protection is a cornerstone of long-term success. If you run a media company like Mushing—which publishes a magazine, hosts a podcast, and recently trademarked its brand name; you may wonder: Is a registered trademark a depreciating asset, or can it grow […]
Success Isn’t Just About Winning Races; It’s About The Journey You Take With Your Dogs
In the world of dog mushing, success is often measured by the number of races won, trophies collected, or records broken. However, as a seasoned musher and leader in this unique sport, I can confidently say that the true essence of success lies not in the accolades, but in the journey taken alongside our four-legged […]
A Tribute to Ineka
Remembering Ineka #mushertwitter @teamineka Robert Forto Tweet Note: This article was originally posted in July 2010. I wanted to add it to my blog site, RobertForto.com because it popped up on an old WordPress site I do not use anymore With a sad heart, I must report that our dear friend, Ineka passed on yesterday, […]
Racing Siberians
Robert and his team of racing Siberian Huskies on the trail in Casper, Wyoming (circa 2001)
Princeton Tec
I love Princeton Tec. I few weeks ago I contacted Princeton Tec, a headlamp company that is based in New Jersey. Over the winter the wiring on my Apex headlamp broke off due to the extreme cold–many days at 25 below zero here in Alaska– and a whole lot of night runs with my dog […]